I’m Sherri Leah Henkin, a creative technical writer and editor.
Creative? How can that be? Tech Comm documents are dry boring instructions, policies, and reports.
Not the process I use! In my writing studio, we work together to learn what you do and who your readers are. Then we craft content that will be as enticing to your audience as it will be useful.
In the late 1990s, I worked at a hospital that was just beginning to develop their intranet. We needed to move the PDF documents from shared folders to a central place online. Then we educated the staff on how to use the intranet. Repeatedly, I verbally described how to log into the site and how to find the information. One day I typed out a simple document and emailed the instructions to my co-workers. I asked for their feedback: Can you understand the instructions? Are the steps logical? How could we improve on the instructions?
“Sherri, this is great! I can follow the steps easily. And, I don’t have to call you each time I need to log in!” The only suggestion was to add some plain graphics. So I did!
Hmmm, I wondered. Writing the instructions energized me. My coworkers can read and follow the steps. I wonder if there are folks who write instructions for a living? And if so, what’s the name of the profession?
I had found my calling!
What does this have to do with you?
- Does your content match your mission and your vision?
- Did you recently develop an online course or an e-book?
- Are your policies and procedures clear and replicable?
It’s all about your content.
Let me make your life easier! Check out my Services Page.