What do P&P/work instructions have in common with a business plan?
- Match the language and voice the company or brand (even if we use a format).
- Know your audience so you can state the processes in their terms.
- Research to understand the current process, challenges, and possible solutions.
- Content—marketing, instructions, white papers—needs to show problems and solutions unique to the brand.
- Cost—what’s the cost to the company of outdated or confusing content?
- Use the standard layout and make sure the information reflects the voice of the business. Don’t use boilerplate language.
♦Why? This is your story, the story of your business. The plan reflects the details of your business, not generalities.
- Clearly state the problem, where it exists, and why it exists. Then describe how your service or product solves the problem.
♦What makes your solution unique from the competition?
- Research… about the competition, the industry, the target customer, and the area your business will service.
- Financial Plan—What is the cost of running this business?
♦Identify suppliers, staffing needs, technology required
♦Define the milestones and costs associated with those milestones
♦Set aside funds for the costs
“Control your budget; don’t let your budget control you!” (Connie Sparks)
- The most significant takeaway: What is your vision for the business?
♦Define that vision so that the rest of the content matches that point.
⇒Do you have a business vision?
⇒Does your business plan match that vision?
⇒Are you ready to edit that business plan? Let’s connect!